Want to Smell Like Van Gogh’s Sunflowers? The Van Gogh Museum Is Teaming Up With a Fragrance Brand to Produce Custom Perfumes

The move comes at a time of growing global interest in selling the artist’s work as an experience.

The Van Gogh Museum in Amsterdam has partnered with a fragrance company to develop a line of scents inspired by the artist’s masterpieces.

The museum is working with the British fragrance brand Floral Street and its master perfumer to create the scents, which are inspired by the artist’s many masterpieces.

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