Living Flowers

The Power of Flowers Can Be Mighty Potent

The Power of Flowers Can Be Mighty Potent

After being potted like plants for months on end at home, many have marched outdoors to tend to gardens, walk in the woods or appreciate other people’s colorful flowers.

Yayoi Kusama’s “Cosmic Nature” at the New York Botanical Garden is giving greenery a constellation effect. In honor of National Gardening Day, which is today, WWD spoke with four floral designers about how the shutdown spurred them into new directions and when they expect parties, events and weddings to make a comeback.

The intersection of fashion companies and floral designers isn’t purely a transactional one with corporate clients. Beyond the preponderance of floral prints that designers are embracing, “there is an appreciation that flowers symbolize hope,” according to Belle Fleur New York’s Meredith Waga Perez.

Being stuck at home due to the pandemic has made people appreciate and yearn for flowers and the joy they can spark, according to Lewis Miller Design’s namesake founder. “Now people are a lot more grateful for anything beautiful. In the olden days — pre-pandemic — flowers were like anything else. People based their identity around, ‘Oh, this flower represents me’ just like ‘This is my perfume or this is my designer.’ That feels a little bit obsolete and a little hedonistic. Right now we’re much more open to anything that feels honest and authentic and beautiful and that will spark a little joy,” said Miller.

The public’s renewed interest in all things green stems from a need for nature and how flowers represent change when you are confined to a certain area, Miller said. They bring beauty and joy. And they don’t last that long, then they’re gone. It’s changing your landscape a little bit and your point of view. With the chaos that is going on, there is something extremely comforting and real about them,” Miller said.

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About the author

Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.