Living Flowers

Smithers-Oasis North America Launches the “Know Foam” Campaign to Educate Florists


Smithers-Oasis, a global leader in floral and grower products, has unveiled a new educational campaign in the North American market titled “Know Foam.” The initiative aims to provide florists with accurate information about floral foam, addressing common myths and sharing essential facts.

The “Know Foam” campaign is designed to dispel misconceptions and promote a deeper understanding of the product widely used in floral arrangements. Smithers-Oasis emphasizes the importance of knowledge in making informed decisions, ensuring that florists are well-equipped to use floral foam responsibly and effectively.

“We recognize that there is a lot of misinformation about floral foam, and our goal with ‘Know Foam’ is to set the record straight,” said Robin Kilbride, President and CEO of Smithers-Oasis. “We want to empower florists with the knowledge they need to use our products confidently and sustainably.”

The campaign features a comprehensive online resource hub on the Smithers-Oasis North America website, where florists can access detailed articles, videos, and infographics about floral foam. Topics include the composition and biodegradability of foam, proper disposal methods, and innovative uses in floral design.

Smithers-Oasis is also engaging with the floral community through webinars and social media to foster an interactive dialogue. These platforms will allow florists to ask questions, share experiences, and learn from industry experts.

The launch of “Know Foam” comes at a time when sustainability and environmental impact are at the forefront of industry discussions. Smithers-Oasis aims to lead the way in providing transparent information, helping florists make choices that align with both their creative and ecological values.

For more information about the “Know Foam” campaign and to access the educational resources, visit Smithers-Oasis North America at

About Smithers-Oasis: Smithers-Oasis’s global expertise in the plant and flower business stretches from propagation to presentation. With locations in more than 19 countries and resources around the world, Smithers-Oasis manufactures and markets floral foam and floral media, postharvest products, growing media, floral sprays and dyes, and flower arranging supplies for the floriculture and horticulture industries. OASIS®, FLORALIFE®, and DESIGN MASTER® are three of the company’s most recognized brands founded in 1954, 1938, and 1961, respectively. The company’s driving purpose is Improving Lives Worldwide. Smithers-Oasis, a privately owned company, is headquartered in Kent, Ohio, USA.

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Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.