The slow-food movement awakened us to the benefits of eating local, seasonal food. Now the same passion is sweeping through the floral industry, and it’s based on a similar principle: sustainability.
“Given the climate change crisis, as well as global social and environmental justice issues, sustainability is here to last—and not just in floristry—but in all aspects of our daily lives,” says Becky Feasby, Canadian ambassador for the Sustainable Floristry Network, a global organization dedicated to sustainable floristry practices.
You may wonder how flowers could possibly be harmful to the environment. After all, aren’t they organic by nature? Well, yes and no. Consider the last floral arrangement that was delivered to your door: more than likely it arrived in a box, with the flowers themselves planted upright in a large block of green floral foam and shielded by layers of cellophane and tissue paper.