AGAWAM — Rebecca Sadlowski’s floral business was in full bloom at the end of March 2020. She walked around her greenhouse in Agawam one afternoon to take stock of the flowers ready to be made into bouquets and centerpieces for the events she had planned.
The next day, the state of Massachusetts shut down in response to the coronavirus pandemic, and Sadlowski had no market for her blossoms.
“I opened up an online shop,” the owner of Rooted Flowers recalls. “I did some social media posts. ‘We have flowers in bloom, and we have no way to move them. Are you interested? Head to our online shop.’ And, people did. We’ve been going ever since.”
By the fall, Sadlowski had also created new products – wreaths and dried arrangements with a winter theme, and, in combination with her new online bouquet subscription service, her income stayed on track throughout 2019, with only a quick dip owed to the pandemic.