The world of Hattie Molloy is a magical one. And it smells good, too. Since establishing her practice four years ago, the floral artist has been bringing a new kind of floristry to showrooms, events and stores across her home town of Melbourne. Mixing a sense of playfulness with elegance, Molloy loves the weird and wonderful as much as she values beauty. With their arresting fusions of colour, form and texture that push the boundaries of traditional flower arrangement and blur the line between art and design, her installations, sculptures and displays are in demand.
Molloy knew from a young age that she wanted to surround herself with flowers. “My nanna had an amazing garden and so I was always making posies,” she says. “I was obsessed with flowers.” But it wasn’t until 2016 that Molloy decided to explore her passion, enrolling to study floristry at Holmesglen Institute. The course was pivotal in providing a solid foundation upon which she could re-imagine the craft. Her ensuing output has been prodigious, not to mention diverse.