From creating alien-like foliage sculptures to using smoke machines and neon lights amongst her blooms, FreakHaus is not your average florist.
Eden Ranelli, who trained as an interior architect, mixes mediums and concepts for clients who dare to be different.
“I look at flowers as a material to build and create art, rather than just looking at them through a floristry lens,” Ranelli says.
“I take inspiration from interiors and what is involved in that — structure, form, colours. “I try and push the boundaries a bit more. I am definitely not your standard florist, I create my own beautiful things but they aren’t necessarily pretty and preppy. They have edge and they are innovative.”
Ranelli’s passion is making large-scale installations and she encourages her clients to put their floral budgets towards creating a wow-factor moment, rather than spreading their investment over small pieces.
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