Even as ideas around gender and self-expression evolve, fashion is still often linked to concepts like femininity, fragility, and sometimes even fickleness. And the bias exists in spheres beyond fashion, too. In Copenhagen, Julius Værnes Iversen is working to deconstruct such binding notions in the area of floral design, which he is elevating to the level of art.
The son of a wholesale florist, Iversen established his company almost four years ago. “I sort of created this very stylistic room for flowers, you could sort of call it a gallery for flowers,” he explained on a recent call. Since its start Tableau’s activities have expanded greatly, and now embrace set design (including for many fashion clients) and art installations. “We can design everything from a bench to a vase to a stool,” said Josphine Jein, who handles the company’s communications and e-commerce. “We also just added doing full interior spatial designs.”