I love getting flowers. I love sending flowers. They are beautiful. They convey emotion. And, perhaps best, when they die they get tossed, so don’t add to anyone’s clutter.
However, that perfect gift of expression can wilt faster than a rose out of water when the flower company blows the order. And you don’t get a second chance at one-time occasions.
Last week I shared two recent bad experiences I had with flower shops: One where I didn’t get what I ordered and a second where I got less than I expected.
If this is a pain point for me, I figure, it must be for you, too. So I grilled three industry experts to find out what consumers like me are doing wrong, and what we can do to increase our chances of getting the flowers we want delivered right.