LEXINGTON, Ky. — Beholden Blooms, a Kentucky-based florist, was selected as a semi-finalist for the international floral magazine “Florists’ Review” and donated extra flowers to Lexington’s Veterans Affairs Hospital.
The florist’s owner and lead designer, Nicole Gilbride, started her business during the pandemic.
“I started designing with flowers sort of on a hobby basis, like nine or 10 years ago,” Gilbride said. “And then last year, I said, ‘You know what? I really want to try and lean into this. I’m going to get the LLC and go all in.’ And then the pandemic hit, so I call it ‘year zero’ instead of ‘year one’ of my business. This really feels more like ‘year one,’ but to be placing in a competition in my first formal year of doing this, I’m thrilled just to be at this level.”
CREDIT the Source: Kentucky florist uses leftover flowers from competition to honor veterans