Living Flowers

How Did One Million Flowers Spring Up in New York City?

How Did One Million Flowers Spring Up in New York City?

The first annual festival of flowers, known as L.E.A.F, took place June 12 and 13 in the city’s Meatpacking District, with most of the action centered within Gansevoort Plaza, a public, pedestrian-only square.

The weekend-long event, which was open to the public, featured large-scale floral installations created by over 100 florists including East Olivia, Flower Bodega, Popup Florist, Unlikely Florist, Lewis Miller Design, McQueens Flowers, Designs By Ahn and others, plus a European-style flower market, presented by real estate development company TF Cornerstone, where 25 florists sold a variety of fresh-cut, dried and arranged flowers, as well as in-store and brand installations from Hermès, Diane Von Furstenberg, Stella Artois, Warby Parker, Aerie, Starbucks and more.

Attendees could also participate in flower-arranging classes hosted by FlowerSchool New York, and area restaurants and hotels such as Gansevoort Meatpacking, Pastis and Fig & Olive created floral-inspired menus to accompany the festival.

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