Watch this tutorial to create a floral tablescape for a client or a product vignette in your shop with this collection of botanicals and décor items that offers great versatility and options from Melrose International.
Creating a captivating tablescape or in-store display starts with great components. Here, floral designer Erik Witcraft, AIFD, CFD, pulls together a stunning collection of decorative accessories from Melrose International and accents them with lush greenery, fresh flowers, and potted plants, which can be adjusted for any season, occasion or color scheme.
As a tablescape for a client, the component design can be expanded or contracted—and even reconfigured, as needed, to accommodate whatever size or shape of a table, mantel, or other space it will decorate. And as an in-store display, the charming vignette will help customers visualize how this coordinating collection of décor items might work in their homes—and, hopefully, encourage sales of multiple items, including flowers and plants, fresh or permanent.
With fresh flowers, this display can be created inside your cooler, to create interest and further dress it up a bit.
About the author
Erik Witcraft AIFD
Erik Witcraft AIFD is a Portland, Oregon-based floral designer and a regular contributor to Living Flowers.