Living Flowers

Flowers to Wear – Floral Couture

Compiled by Julia Marie Schmidt
Excerpt from Francoise Weeks

“Botanical couture has been popular for quite a while in Europe. I have so often been inspired by the beauty that so many of those brilliant designers created. At the same time the question kept coming up for me: What are the mechanics behind this? So, about twelve years ago, my own curiosity and perseverance led me to explore this imaginative world.”

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About the author

Editor at | Website

Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.