Brides want every detail of their wedding day to be perfect, and the flowers that make up their bouquet and decorate the venue are an integral part of that goal. However, florists are having a harder time ensuring brides get the exact flowers they want this year. There is a flower shortage, and florists are using ingenuity and contingency plans to ensure brides get the look they want.
The problem began during the worst of COVID. A number of flower wholesalers closed their doors; flower farms went out of business, lost staff and/or began planting different flowers. The industry is still reeling from those changes, and today’s supply chain issues, labor shortages and poor weather conditions make it difficult to get flowers and floral supplies.
Florists Tap Into Their Flower Power
