Living Flowers

Falling Into Flowers – A Step by Step Guide to Today’s Modern Wedding Business

By Alison Ellis

Weddings are my dream job. I’m talking about love. I trained for more than six years in traditional flower shops before I finally got a chance to design flowers for a wedding. Once I dipped my toes into the wedding pool, I was eager to jump in and immerse myself. 

The importance of wedding work made an immediate impression on me. The weightiness of the occasion. The precision of the preparation. The elevated expectations. The timing—the perfect timing—required to be in all the places at all the right times. I can appreciate the challenge of working on a day-of timeline to ensure that everything will arrive precisely as scheduled so that I can get to the bridal suite, set up the ceremony flowers, place all the centerpieces, and still be in the right location to pin the boutonnieres on the groomsmen at 3 p.m. There are no do-overs. 

Learn From Alison Ellis as she walks you through everything from Timing to pricing in this amazing book. It is all you need to know to be a success in the difficult world of Wedding Florals!

About the author

Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.