In a recent live session, floral design expert Alison Ellis shared valuable marketing tips that extend beyond the floral industry. Acknowledging that effective marketing is universal, she emphasized the importance of extracting insights from diverse sources. Alison, founder of realflowerbusiness.com, encouraged viewer engagement with a thumbs up or comment to ensure a seamless live stream experience.
The conversation revolved around practical marketing advice for florists and business owners alike. Alison stressed the need to move beyond the social media trap and differentiate between social media activity and genuine marketing efforts. She urged florists to be mindful of the content they share, focusing on messages that resonate with their ideal clients rather than showcasing prices or complaining about industry challenges.
Drawing on her extensive experience, Alison emphasized the significance of understanding and obsessing over the ideal client. By delving into their preferences, budgets, emotions, and aspirations, florists can tailor their marketing messages more effectively. The goal is to create content that not only positions the florist as an expert but also speaks directly to the hearts of potential clients.
Addressing common pitfalls in the industry, Alison discouraged florists from publicly discussing pricing in a way that may alienate potential clients. Instead, she advocated for crafting messages that highlight the value of the florist’s work and resonate with the clients’ desires and pain points.
During the live session, Alison also announced her upcoming three-day marketing workshop for florists. She emphasized its affordability and potential to significantly enhance participants’ marketing game before the year concludes. Alison shared insights on the importance of bravery in marketing, encouraging florists to bravely share their unique voices and perspectives.
In conclusion, Alison reminded viewers to evaluate and update their websites, especially the about page, to create a compelling first impression. She also stressed the role of Instagram in marketing, recommending a consistent posting schedule. Alison’s genuine commitment to supporting florists in their marketing journey was evident throughout the session, making the workshop a promising opportunity for those looking to elevate their business.
See the whole video above, or sign up to learn more about Alison at her website: https://learn.realflowerbusiness.com/marketing-workshop-for-florists-2023
Or buy her book!