An Illustrated Guide to Design Knowledge, Techniques, Styles, and the History of Floral Design
Hone Creativity Through Process
The verb “design” means to execute a plan in the creation of a project. In the case
of floral design, the designer must plan the details of an arrangement before
placing stems in a vase, just as any other artist must do with any other medium.
First giving thought to botanical materials, color story, vessel and setting is
necessary to determine the meaning of the arrangement. The “Design Process
Blueprint” on the opposite page is a helpful tool to assist artisans through the
stages of creative arranging.