Compiled by Julia Marie Schmidt
Design by Tom De Houwer
“As floral artists and designers we are the servants of beauty. Therefore, beauty is the main goal. Techniques and mechanics are there to support beauty and it should not be dominated or distracting unless the mechanics contribute to the beauty. Creativity is like a heartbeat. The status quo of our rational minds.” – Tom De Houwer
Buy this book today and find floral inspiration for your design work!
About the author
Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading PosterGarden.com for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of FlowerBox.com and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.