Living Flowers

Color Wheel For Florists – Understanding Color for Flower Designers is Critical to Your Success

UNDERSTANDING COLOR WHEEL THEORY FOR FLOWER DESIGNERS IS CRITICAL TO YOUR SUCCESS AS A FLORAL DESIGNER!

That’s why we’ve created the color wheel for flower designers. The Core of Floral Design is Color! Of all the elements of floral design, color is undoubtedly the ingredient that draws the most immediate attention and causes the strongest response from your customers.

Understanding and implementing basic color theory helps you make more informed choices about your use of color and makes you a stronger designer. ‘ The Florists’ Color Wheel Book and Wheel break down basic and advanced color theories in a way that is fun and easy to understand.

ISBN 978-1-7355603-3-5

This 18-spoke color wheel and accompanying four-page guide explain, in a fun and easy-to-understand manner, everything you need to know about color, including basic and advanced color harmonies, color terminology, and tips for artfully combining colors in floral design.

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About the author

Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading PosterGarden.com for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of FlowerBox.com and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.