Navigating COGS for Florists: Cultivating Profitability in the Floral Business
What is COGS, why florists should care about it, and how can I maintain a healthy top-line profit margin. Let’s Explore Profitability!
Living Flowers
Elevate Your Business with Strategic Marketing: Insights from a Floral Design Expert
In a recent live session, floral design expert Alison Ellis shared valuable marketing tips that extend beyond the floral industry.
Unveiling the Art of Hana-Kubari Floral Design: A Step-by-Step Tutorial
Learn about the beautiful floral arrangements found across the Texas A&M campus as Chelsea Reber, creates her own design.
Creating a Floral Design using the Customer’s Lantern!
Sometimes, artistry lies not just in the choice of blooms, but in the ability to transform ordinary elements into extraordinary creations.
Embracing Festive Elegance: Unveiling the Magic of Christmas and Winter Faux Floral Arrangements
Dive headfirst into Christmas and Winter faux floral stems and arrangements. ‘Tis the season to deck the halls with festive cheer!
Blooming Success: The Importance of Keeping Your Florist Shop’s Inventory Current
Florists must keep inventory current to avoid a dated look and optimize cash flow. Utilize inventory software, strategically refresh stock, and focus on customer preferences to maintain a fresh and financially agile floral shop.
5 Best Floral Aprons for Florists
Florist aprons are an essential accessory for anyone passionate about the art of floral design. We’ve curated 5 of the best!
Italian Wedding Bouquets
We cannot get enough of this gorgeous book, if you don’t have it, you should, it is a wedding floral designer’s dream.
Nothing Simpler
A single focal point flower can sing out from a bed of elegant foliage, textural grasses or seasonal fruits, take a look.
Introducing the Ultimate Floral Wire Tool Product Bundle!
Unleash your creativity with our exclusive Floral Wire Tool Product Bundle, carefully curated for floral enthusiasts, hobbyists, and professionals alike. This comprehensive set includes essential tools and resources to elevate your floral designs to new heights.
Blossoming Happiness: A Florist’s 7 best books to Cultivate Gratitude in a demanding world
This post explores the transformative power of gratitude and recommends a bouquet of books that can help florists cultivate a joyful heart, leading to greater happiness in both their personal and professional lives.
Christmas Classics
This book is a must have for the magical Christmas season, full of color schemes that are sure to fill everyone’s Christmas wish.
Marginpar Clematis
Everything you need to know and more about using this glorious flower in your arrangements successfully.
Italian Floral Artistry
The soft romantic flair of Italy shines in this luscious book. Flavia Bruni does not disappoint, take a look.
7 Best Florist Tool Belts: Finding the Perfect Companion for Your Floral Design Work
When it comes to floristry, having the right tools at your fingertips can make all the difference. A reliable and functional tool belt adds a touch of convenience to your work.
Create Beautiful Cedar Garland Easily with the Floral Wire Twist Tool
Create Beautiful Cedar Garland Easily with the Floral Wire Twist Tool. Fast and Simple, the tool leaves built-in hooks for installation!
Modern Flower Arranging
This weeks book is packed with step-by-step instructions for designs that will wow you from their fresh new trends to the classics.
7 Holiday-Themed Florist Sweatshirts to Add Some Festive Fun to Your Wardrobe
7 Best Holiday Florist Sweatshirts that Make You Smile. These are perfect gifts for anyone who is or loves a florist! Or buy it for yourself for the nest Holiday Party!
