Navigating COGS for Florists: Cultivating Profitability in the Floral Business
What is COGS, why florists should care about it, and how can I maintain a healthy top-line profit margin. Let’s Explore Profitability!
What is COGS, why florists should care about it, and how can I maintain a healthy top-line profit margin. Let’s Explore Profitability!
In a recent live session, floral design expert Alison Ellis shared valuable marketing tips that extend beyond the floral industry.
Learn about the beautiful floral arrangements found across the Texas A&M campus as Chelsea Reber, creates her own design.
Sometimes, artistry lies not just in the choice of blooms, but in the ability to transform ordinary elements into extraordinary creations.
Dive headfirst into Christmas and Winter faux floral stems and arrangements. ‘Tis the season to deck the halls with festive cheer!
Florists must keep inventory current to avoid a dated look and optimize cash flow. Utilize inventory software, strategically refresh stock, and focus on customer preferences to maintain a fresh and financially agile floral shop.
Florist aprons are an essential accessory for anyone passionate about the art of floral design. We’ve curated 5 of the best!
We cannot get enough of this gorgeous book, if you don’t have it, you should, it is a wedding floral designer’s dream.
A single focal point flower can sing out from a bed of elegant foliage, textural grasses or seasonal fruits, take a look.
Unleash your creativity with our exclusive Floral Wire Tool Product Bundle, carefully curated for floral enthusiasts, hobbyists, and professionals alike. This comprehensive set includes essential tools and resources to elevate your floral designs to new heights.
This post explores the transformative power of gratitude and recommends a bouquet of books that can help florists cultivate a joyful heart, leading to greater happiness in both their personal and professional lives.
This book is a must have for the magical Christmas season, full of color schemes that are sure to fill everyone’s Christmas wish.
Everything you need to know and more about using this glorious flower in your arrangements successfully.
The soft romantic flair of Italy shines in this luscious book. Flavia Bruni does not disappoint, take a look.
When it comes to floristry, having the right tools at your fingertips can make all the difference. A reliable and functional tool belt adds a touch of convenience to your work.
Create Beautiful Cedar Garland Easily with the Floral Wire Twist Tool. Fast and Simple, the tool leaves built-in hooks for installation!
This weeks book is packed with step-by-step instructions for designs that will wow you from their fresh new trends to the classics.
7 Best Holiday Florist Sweatshirts that Make You Smile. These are perfect gifts for anyone who is or loves a florist! Or buy it for yourself for the nest Holiday Party!