The chrysanthemum’s best asset may well have contributed to its precipitous fall from favor. In flower years, the spindly blooms seem to last forever, from the single stems cheering roadside diners for months at a time to the potted ones signaling fall on stoops from September to Christmas. That longevity fueled a certain ubiquity, and before too long mums had moved well beyond anyone’s idea of “cool.”
That is, until Tin Can Studios’ Ingrid Carozzi, a florist on the front lines of sustainability in flower arranging, took another look.