For Rick Canale, flowers have been the focal point of his family for generations. Since the early 1900s, his family has been involved in the Boston floral scene, and Canale is eager to continue the legacy.
“My father’s been here for over 60 years, but our family’s been doing it for over 90,” says Canale, whose grandparents independently worked for family-owned flower businesses and merged them to form Exotic Flowers in 1957.
Growing up in the floral industry meant everyone in the family lent a hand, and they still do today, says Canale.
CREDIT the Source: Boston Floral Family Shares The Secrets To Their 90-Year Success