Living Flowers

B I O L O G Y vs. C U L T U R E

Design by Arthur Williams | Photography by Stacey Bal

“Culture is just a way to diffuse our primal needs so we can continue to pretend we are civilized.”

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About the author

Editor at | Website

Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.